Serge the taxi driver to star in ads all in the name of irony


13 Cabs say they are “poking the eye” of rival Uber with their new advertising campaign.

The company will tomorrow launch an ad starring a driver called Serge, to reiterate the taxi service is not effected by surge pricing, when Uber is. Head of 13 Cabs Client Services, Simon Purssey has told Ross and John the ad is a dig at their competition.

Read the article here from 3AW >

Photo courtesy of 3AW

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